A holder of a Certificate in Practical Marketing Skills should be a competent and commercially aware person who possesses a sound knowledge of core marketing principles, an individual with practical understanding of consumer behaviour and market segmentation, a strategy-driven thinker with knowledge of the marketing mix, an effective communicator for promoting products and services, and an independent professional who has the potential to implement basic marketing strategies and generate customer value and business growth for an organization.
The Short Course in Practical Marketing Skills for Beginners offered by Richwick Metropolitan Campus is a comprehensive 10-hour programme designed to provide foundational knowledge and practical skills in marketing management. This introductory course—delivered online over 5 days (2 hours per day) in Simple English with Sinhala explanations—is ideal for individuals seeking to enhance their expertise in these fields, whether they are looking to understand consumer behaviour, develop effective marketing strategies, or advance their business and corporate careers.
Investment: Rs. 5,000 | Duration: 10 Hours (Weekdays 8.00 PM – 10.00 PM) | Medium: Simple English with Sinhala explanations | Mode: Online | Level: Introductory
This course aims to introduce participants to the fundamentals of marketing and its importance in creating customer value and business success. Participants will gain practical knowledge of basic marketing concepts, strategies, and tools that can be applied in small businesses and organizational contexts.
As this is a short course, formal grading is not compulsory. However, participants will be assessed by:
By the end of this course, participants will be able to:
| Day Plan | Core Topics Covered | Activities |
|---|---|---|
| Day 1 (2 Hours) |
• Meaning and definition of marketing • Evolution of marketing • Needs, wants, and demands • Marketing orientation • Importance of marketing • Marketing in small businesses |
Interactive discussion & real-life examples |
| Day 2 (2 Hours) |
• Consumer behaviour basics • Factors influencing buying behaviour • Market segmentation • Targeting strategies • Positioning concepts |
Group discussion & simple market segmentation exercise |
| Day 3 (2 Hours) |
• Product and product life cycle • Branding basics • Pricing methods and strategies • Distribution channels (Place) • Promotion overview |
Product idea development & branding exercise |
| Day 4 (2 Hours) |
• Integrated marketing communication • Advertising and sales promotion • Social media marketing basics • Introduction to digital marketing tools • Content and customer engagement |
Designing a simple promotional campaign & case-based discussion |
| Day 5 (2 Hours) |
• Marketing in SMEs and startups • Customer relationship management (CRM) • Customer service skills • Ethical marketing practices • Current trends (digital transformation, influencer marketing, AI in marketing) |
Group discussion & mini marketing plan presentation |
